Tuesday, January 29, 2013

Agco Corporation

The AGCO family of brands includes many of the most trusted names in the agricultural equipment business. Massey Ferguson, with more than 160 years of innovation and experience, is the most widely sold tractor brand in the world. Fendt, based in Germany, is a market leader in Europe with a distinguished reputation for superior technology and engineering. Valtra, based in Finland, has achieved its dominant market position in the Nordic region with innovative solutions and unsurpassed customer service. Valtra is also well established in Brazil’s rapidly growing market.




AGCO pioneered the multiple brand strategy in the farm equipment business, and this proven strategy has delivered rewarding results for customers, dealers and shareholders. Professional farmers in nearly every part of the world can find a wide range of reliable solutions to help them grow their business. Also, the multiple-brand strategy supports a key business initiative – the migration of leading technologies and best practices developed by one company to other product lines.

Today, AGCO is focused on leveraging the positive synergies within its organization and brands to enhance efficiency, improve productivity, and capitalize on new opportunities for growth worldwide.
 
 
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